How Pixar Fosters Collective Creativity & Innovation

Updated: Aug 31

David Snelling our Chief Strategy Officer and CTO worked next to Disney CEO, Bog Iger across all technology of Disney including Pixar, ESPN, and ABC during the making of Tangled. WeTransact implements collective creative and innovation practices of Pixar that are quite opposite many of today's current "standard"corporate/investment processes being employed in 2021. There's a huge waist of potential human capital contributions being lost everyday to old business equations that were designed to prioritize the mitigate risk at each step of a product's development vs a dynamically evolving human 1st innovation process. Read excerpts from The Harvard Business Review article below that speaks to how the Pixar method of creativity is leading their industry's innovations with this human first approach.


Many people believe that good ideas are rarer and more valuable than good people. Ed Catmull, president of Pixar and Disney Animation Studios, couldn’t disagree more. That notion, he says, is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in developing an original product. And it reflects a profound misunderstanding of how to manage the large risks inherent in producing breakthroughs. In filmmaking and many other kinds of complex product development, creativity involves a large number of people from different disciplines working effectively together to solve a great many inherently unforeseeable problems. The trick to fostering collective creativity, Catmull says, is threefold: Place the creative authority for product development firmly in the hands of the project leaders (as opposed to corporate executives); build a culture and processes that encourage people to share their work-in-progress and support one another as peers; and dismantle the natural barriers that divide disciplines.